Tell us about Palm of Feronia and who is behind the brand
Palm of Feronia is a small-batch natural skincare brand focused on the ancient principles of aromatherapy and crystal healing. I founded Palm of Feronia back in early 2019 after suffering with adult acne for over a decade and eventually finding my way to natural products. After so many years of trial and error, I wanted to create something that could combine my passion for clean, organic and earth-derived ingredients but also emotional, physical and spiritual well-being.
How do you ensure your brand is as eco-friendly/sustainable as possible?
Sustainability is the first question at every cross-roads I come to within the business, be that a new product, when considering our packaging or the suppliers we work with. I’m always asking myself if this is the most sustainable option and if not, why not? It’s through this constant questioning that I ensure I’m doing everything I can at each stage to have a minimal impact on our ecosystem.
There are, of course, a few no-brainers like our glass packaging, refill options and all natural, vegan ingredients, but I have had to make some tough calls on things (for example we can’t use paper or biodegradable labels because they get damaged too easily by oils). I’ve spent a lot of time ensuring our raw ingredient and crystal suppliers are operating ethically and sustainably - it’s something that's super important to me as a brand, especially as we gradually scale. This does increase the cost, but it’s a no-brainer to put quality and sustainability as top priorities.
What does sustainability mean to you?
I’m a big believer in lots of small steps in the right direction building up to a bigger impact. It’s always a work in progress - there’s always space to make more positive changes - but it’s this constant questioning and improving that I believe will create a greater change.
How do you incorporate crystals into your day to day life?
I came into crystal healing around eight or nine years ago and it's been such a big part of my life since. These ancient minerals are incredibly powerful, but I think the biggest strength for me is through changing thought patterns. Particularly in the world today, it’s so easy to get hooked into negative thought patterns (something I’ve struggled with in the past) but there is something so incredible about the ability of a crystal to cut that off. If i’m having a particularly stressful or worrisome day, picking up a piece of amethyst or blue lace agate is almost like giving myself permission to hand those worries over and set them aside.
I want Palm of Feronia to help bring crystal healing, aromatherapy and ancient ingredients to people and help educate them but in a really open, accessible way, without them feeling overwhelmed. It’s not just for super spiritual yogi’s, in fact a lot of our customers aren't. I see Palm of Feronia as a really good way to “level-up” your self-care ritual or routine. By infusing crystals into the products and tools you use as your self-care practice, you’re already bringing that crystal energy into the moment.
What does self-care mean to you?
Something I’ve learnt so much over the past few years is that self-care is such an individual thing. Whilst for me, that’s truly switching off, putting my phone away, running a hot aromatherapy bath and listening to a great podcast - that's the definition of a terrible evening spent for other people.
I think above all, self-care is a grounding practice, doing whatever you need to do to bring you back to yourself.
What's in store for Palm of Feronia this 2021?
2020 was a brilliant year as we launched the new look and feel of the brand, and I was able to leave my 9-5 job to fully commit to Palm of Feronia - something that wasn't even on the cards as we entered the year. Having said that, the unexpected growth in some ways felt a bit more “surviving” than thriving. In 2021 I want to focus on slow and sustainable growth, taking the time to refine what we already have and to engage more with our lovely customers.